TV personality faced backlash after comment about the Queen in a more narrow-minded Canada

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TV personality faced backlash after comment about the Queen in a more narrow-minded Canada
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TV personality faced backlash after comment about the Queen in a more narrow-minded Canada GlobeArts

Joyce Davidson speaks about LUX soap during a commercial on the CBS television variety program,"The George Gobel Show". Image dated: October 11, 1959, Hollywood, CA.She was glamorous and ambitious, outspoken and quick-witted, a bright blonde comet that streaked across the country’s black-and-white television screens in the early days of CBC Television, before she was driven out of Canada by the censorious climate of opinion that marked the 1950s.

In those days, on-air personalities would stop in the middle of a show and extol the virtues of a headache remedy, razor blade or soft drink, while holding up the product. Such commercials were their major source of income. “Joyce was not fired by CBC. It was, however, difficult for her to stay,” Mr. Brock said. “Her revenue from commercials had disappeared. She was the subject of vitriol in the press and by the public. And she had two daughters to support.”In 1960, news editors named Joyce Davidson the most newsworthy woman in Canada.

When CHCH-TV launched in Hamilton in 1954, she was hired to work as an assistant on a cooking show. She began to take trips to Toronto to make commercials, signing a contract with Sunbeam appliances. By the time she was 23, her marriage was over.It was around this time that Ross McLean, CBC TV’s legendary program creator saw Ms.

Her mother, she said, although lacking in formal education was “one of the smartest people I knew. I never saw her without a book.” She loved fashionable clothes, especially the chic designs of Christian Dior and the extravagant evening gowns of Arnold Scaasi. To her daughters, she emphasized the importance of posture. “Pull your shoulders back, sit up straight! She was only 5 foot 4 but because of the way she carried herself, she looked much taller,” Samantha recalled.

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