TV Networks, Nielsen Bicker Over Whether Nielsen One Will Launch As Expected

TV networks believe Nielsen may have a hard time getting to Day One for Nielsen One, the new measurement product that is supposed to tabulate video viewing across both traditional and new-tech scre…

may have a hard time getting to Day One for Nielsen One, the new measurement product that is supposed to tabulate video viewing across both traditional and new-tech screens.

That has TV networks believing Nielsen may have to ultimately change its goals for launching the new product. “It’s hard to believe Nielsen One will not be impacted by this change,” says, CEO of the VAB, a trade group that represents the TV networks in the advertising industry.The bickering represents the latest arguments between media-measurement giant Nielsen and the TV networks that pay millions each year for the company to count its audiences for Madison Avenue.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

Variety /  🏆 108. in US

Canada Latest News, Canada Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Nielsen Seems to Gain Edge After TV Networks Work to Cut Its Measurement RoleSome yardsticks are hard to break. The nation’s TV companies have for months worked to edge out Nielsen from the business of measuring TV audiences. They had good reason: Nielsen failed to co…
Read more »

One person dead, one injured in explosion at Seneca Petroleum Company refinery in LemontOne person died and one was injured in an explosion Tuesday morning at the Seneca Petroleum Company refinery at 12460 New Ave. in the Lemont area, Will County Sheriff’s Office Public Information Officer Kathy Hoffmeyer said.
Read more »

Juniper Networks stock falls 5% as supply-chain ‘challenges’ push costs upJuniper Networks Inc. stock dropped nearly 5% in the extended session Tuesday after the tech company beat Wall Street expectations for its first quarter but...
Read more »

Toni Braxton Inks Production Deal With Lifetime & A+E NetworksEXCLUSIVE: Toni Braxton is extending her decade-long relationship with Lifetime and A+E. Braxton has entered into a production deal, in which her Braxtoni Productions will oversee and executive produce multiple projects for the network
Read more »

New bill would add mandatory age verification to social networksThis new bill builds on other similar laws.
Read more »