TV Long View: The Oscars That Marked Broadcasters' Last Blast

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TV Long View: The Oscars That Marked Broadcasters' Last Blast
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The Academy Awards of '12 Years a Slave' and the Ellen DeGeneres selfie may have been the last network program (not including the NFL) to draw an audience that big

This was going to be a column about the ratings ups and downs of the Oscars, which after their 2010s peak in 2014 suffered a four-year decline before stopping the slide last year.

Streaming platforms, however, had not yet become a major factor in original programming. By May 2014, Netflix had debuted only a half-dozen original series. Hulu had made about a dozen, only a handful of which were ongoing by that time, and Amazon had just two., for instance, averaged better than 23 million viewers that season — and awards shows were at the leading edge. The 2013 Primetime Emmys kicked off the season with nearly 17.

The Oscars, Grammys and Globes remain among the biggest entertainment shows on TV each year, but the first two have declined by about a third in viewers since their 2014 highs. The Globes have been somewhat more resilient, but the 2020 awards drew 12 percent fewer people than in 2014. Broadcast TV as a whole has come down a good amount in recent years as well, though not quite as steeply as the awards. In 2015-16, the last time any entertainment show averaged 20 million viewers in seven-day ratings, all programming on the broadcast networks, including The CW, averaged 7.18 million viewers. This season, primetime shows are averaging 6.28 million viewers, a drop of 12.5 percent.

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