TV giants clash over NBA, NHL games as local rights go up for grabs
"One thing is clear to us, regardless of whether [Diamond's] Bally Sports had financial problems. The distribution of teams only through RSNs had become a really bad business for the teams," said Brian Lawlor, president of Scripps Sports, a programming division launched in December. "The teams and leagues have a reach problem."
In some cases that means starting new broadcast stations, and in others affiliate networks like the CW Network or Scripps' Ion could be used. Some argue that while cord-cutting is depleting the traditional RSN business, it is still profitable and the lucrative rights fees prop up the payrolls of leagues and teams. Deals with over-the-air broadcasters are unlikely to replicate those fees, even if they expand the reach.
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