Carlson’s Fox News show has once again become a no-go zone for some advertisers, this time due to his comments about the Black Lives Matter movement.
New York "Bye-bye Tucker Carlson!" T-Mobile CEO Mike Sievert tweeted earlier this week in response to consumers who criticized the advertisers on Carlson's show.
Sievert said on Twitter that T-Mobile hasn't bought any air time on"Tucker Carlson Tonight" for"about a month, and we won't be in the future, either."Carlson's Fox News show has once again become a target of critics and a no-go zone for some advertisers. Liberal groups have called out Carlson's advertisers and encouraged customers to take action.It definitely is not.
— Mike Sievert June 10, 2020 The proximate cause: Carlson's comments about the Black Lives Matter movement."This may be a lot of things, this moment we're living through, but it is definitely not about black lives," Carlson said Monday night."Remember that when they come for you, and at this rate, they will."What many people heard Carlson telling his nearly 100% white audience was black-people-are-coming-for-you.
— Judd Legum June 10, 2020 The latest ad boycott effort has caused new headaches inside Fox, according to sources at the network. It is unclear if the impact is more or less significant than past campaigns against Carlson.At this point, many large national brands avoid Carlson's 8 p.m. talk show, even though it is among the highest-rated shows on cable television, which would normally make it an attractive place to run ads.
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