A clip of the CNN host and guests riffing on Trump’s “rube” supporters was featured in fundraising emails and a Republican National Committee ad
The Democratic primaries don’t kick off until next week, but Trumpworld has already zeroed in on its primary 2020 opponent: the media. A new’s advertising tactics found that attacks on the media and “fake news” featured in 18.25% of the campaign’s Facebook ads last year—more than any other issue. On Saturday night Trumpworld got some fresh material for its media-bashing adverts.
The clip was almost instantly picked up by pro-Trump media figures, who used it to make a broader point about how supposed media elites view flyover country. Lemon responded to critics in a segment Tuesday night, saying, “Ask anyone who knows me. They’ll tell you: I don’t believe in belittling people...for who they are, for what they believe, or where they’re from.
But Trumpworld already had its perfect sound bite.
As for the RNC’s strategy, its ad interweaves Wilson’s comments and Lemon’s laughter with several similarly themed clips, including MSNBC hostsaying that Trump’s base looks “the other way on racism, at best”;saying Trump harps on the “issue of racism across the country because that’s his base”; and Clinton’s “deplorables” comment. The ad ends with a call to action: “They think you’re a joke. Prove them wrong in November.
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