Trump's Social Media Company Is Trying to Hide Its Struggles From the Public

The anti-transparency effort is only the latest sign of trouble for Trump’s answer to Twitter.

is doing great. If you ask Truth Social, well… it appears they’d prefer you not ask at all.

Trump’s fledging social media platform recently made a tweak that makes it more difficult to track an important measure of the site’s growth. Like Facebook, Twitter, and other platforms, Truth Social used to allow users to endlessly scroll through an account’s followers and the accounts who amplified or engaged with its posts. That data is helpful in assessing the site’s overall health and legitimate growth rate.

But now, Truth Social is guarding access to that information more closely. Rather than allowing users to see all of an account’s followers, users are capped looking at 40 of them. Truth Social is even more stingy with “reTruths” — its equivalent of retweets — allowing a user to only see 15 of the accounts that have boosted a post.

Without being able to look at full follower lists or “reTruthers,” it’s difficult to separate real growth of real users from growth that’s getting juiced artificially. For example, Trump’s recent post accusing the FBI of “planting evidence” during its search of Mar-a-Lago boasts over 16,000 “reTruths” from his list of more than 4 million followers.

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