Trump policies, Nike's Kaepernick campaign among catalysts driving millions into ESG funds
what Nike did with Colin Kaepernick
that woke everyone up to say, 'You know what? There's actually money in taking a stand on certain issues,'" Brown said. "We also saw institutional money really show up, and I think the advisors in retail tend to follow big moves by institutions," he said in the same "ETF Edge" interview. "Two of the biggest launches last year were huge ESG launches with international money coming in, hundreds of millions of dollars out of the gate in new funds. That tends to move the needle for people.
"I always say there's a lot of mind share in ESG, not a lot of market share," Bartolini said. "Ten years ago, the data on ESG was not as much as we have now. We continue to have more reporting standards by boards to report out, whether it's gender diversity across their leadership [or] their practices within environmental, social and governance issues."
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