General Motors on Tuesday named a veteran technology executive with roots in the video game industry to steer its troubled robotaxi service Cruise as it tries to recover from a gruesome collision that triggered the suspension of its California license.
Marc Whitten, one of the key engineers behind the Xbox video game console, will take over as Cruise's chief executive nearly nine months after one of the service's robotaxis dragged a jaywalking pedestrian — who had just been struck by a different vehicle driven by a human — across a darkened street in San Francisco before coming to a stop.
General Motors, which had hoped Cruise would be generating $1 billion in annual revenue by 2025, has since scaled back its massive investments in the robotaxi service. The cutbacks resulted in 900 workers being laid off just weeks after Cruise co-founder and former CEO Kyle Vogt resigned from his job in the aftermath of crash that sent the pedestrian to the hospital.
It’s the second major city where Waymo’s robotaxis are open to all comers, joining Phoenix, where the driverless vehicles have been giving rides for several years. Whitten, who also has worked at Amazon and Sonos, will be taking over a robotaxi service facing far more daunting challenges. General Motors earlier this year disclosed that the U.S. Justice Department has opened an inquiry into Cruise’s handling of the October crash in San Francisco. California regulators also fined Cruise $112,000 for its response to that collision.
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