Universal’s “Trolls World Tour” has racked up nearly $100 million in rental fees in the last 3 weeks.
Universal's "Trolls World Tour" has racked up nearly $100 million in rental fees in the last three weeks.
has fundamentally changed how people are watching films. With movie theaters shuttered since mid-March, consumers are turning to streaming and on-demand services. For comparison, Universal retained about 80% of the digital rental or purchase fee for "Trolls World Tour." "The results for 'Trolls World Tour' have exceeded our expectations and demonstrated the viability of PVOD," Jeff Shell, head of the film studio's parent division, NBCUniversal, told the Journal.
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