RIP Mr. Peanut.
The news came by way of an ad, featuring Matt Walsh and Wesley Snipes, as they drove through a canyon and Mr. Peanut plunged to his explosive death after a single car accident in the nutmobile.
The responses from the brand on Twitter were filled with peanuts, puns and fond memories of the beloved snack spokesman. The relentless online chatter immediately skyrocketed the hashtag RIPeanut to the number one trend on Twitter Wednesday and the commercial is currently the number three trending video on YouTube.
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