Beer has overtaken wine as the alcohol category for which British Columbians spend the most
The trend of British Columbians drinking less alcohol is picking up steam, according to new British Columbia Liquor Distribution Branch wholesale data.
Its data for the April, May and June period found that wholesale buyers spent a whopping $70,345,826 less on alcohol than they did in the same quarter in 2023. In that quarter this year, those buyers spent $891,380,295 on alcohol, or 7.31 per cent less than the $961,726,121 that they spent in the same three months in 2023.
Wholesale buyers spent $732,603,683 in January, February and March, or 3.56 per cent less than the $759,642,726 that they spent on wholesale alcohol in the province in those months one year earlier. In the July, August and September period of 2023, wine overtook the longtime leading alcoholic-beverage category of beer as the one that British Columbian wholesale buyers spent the most on.British Columbian wholesale buyers spent $282,934,521 on beer in the April, May and June quarter of this year.
Wine was the only category to see the number of dollars spent in the quarter fall by a higher percentage year-over-year than the decline in volume sold. That implies that it is the only category in which wholesale buyers spent less per litre this year than last year. Wine prices likely rose, so it implies that those buyers were trading down to cheaper products.
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