Travis Kelce filed for five new trademarks including his own name, social media handle and more
Kelce, 34, filed for five new trademarks, Us Weekly confirmed on Tuesday, October 31. The tight end submitted paperwork to trademark his own name,his social media handle, KillaTrav, his catchphrase “Alright Nah,” “Flight 87” — which is a reference to his football jersey number — and his cereal, “Kelce’s Krunch.”
It’s been more than a year since Kelce Krunch was initially released. Back in August 2022, Midwest supermarket company Hy-Vee revealed they had a partnership with Kelce and his nonprofit, 87 & Running Foundation, to create his own cereal. The breakfast item was available in select Hy-Vee stores in the Kansas City area for a limited time.
In addition to his nonprofit and collaborations, Kelce also hosts a podcast with his brother, Jason Kelce, who plays football with the Philadelphia Eagles. The brothers sit down each week to discuss their personal football experience and other sports-related news. Travis frequently quips 'Alright Nah' during his weekly chats with Jason, 35.
Since that first game, Swift has become a staple at the Arrowhead Stadium as she cheers on Travis alongside his parents, Donna and Ed Kelce, Patrick Mahomes’ wife, Brittany Mahomes, and others.
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