Travel’s latest trend: The customized private group trip

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Travel’s latest trend: The customized private group trip
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In early 2022, Mary Semmelmayer was approached by another player at her local pickleball club with the idea of going on a group trip together. The two dreamed up a jaunt to Alaska and found a six-day, activity-filled itinerary for a group trip from Intrepid Travel that included hikes through Denali National Park and kayaking in Seward.

Semmelmayer’s group stuck to Intrepid’s standard itinerary for their Alaska trip, but the company also offers “tailor-made” private trips with customized itineraries based on a group’s budget, abilities and interests. The Melbourne, Australia-based company says that in 2023, customized trip bookings by North Americans grew by 76 per cent from the year previous. Conde Nast Traveler included private group travel as one of its biggest travel trends for 2024.

Another popular motivator for private group travel is the multigenerational family trip. “I have people who bring their parents away because their parents have never gone anywhere,” Dudley says. “We have people take their moms away on a mom-and-daughter trip.” Private group travel also offers the ability to customize a trip to your group’s interests and needs – especially if you have a healthy budget.

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