Carlos Tavares said the challenge for automakers was to sell EVs, whose production costs are 40% to 50% higher, at the same price as equivalent petrol models
CEO Carlos Tavares said on Wednesday as Western automakers race to cut costs and compete with Chinese peers.
“You are going to see a huge shift of the supplier base. The sourcing will move from the Western world to the best cost countries,” he said during the Bernstein Strategic Decisions conference.Tavares, the head of a company whose brands include Fiat and Peugeot, said the EV transition was being held back by affordability, with customers reluctant to buy expensive EVs unless supported by governments through incentives.
Stellantis would continue to bet on multi-energy platforms – those created for EVs but that can also underpin hybrid electric-petrol vehicles – to retain flexibility in its ranges.In an effort towards make cars more affordable, the Franco-Italian group would soon launch a Jeep model in the U.S. costing less than $25,000, following its 20,000 euro Citroen e-C3 EV in Europe.
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