.TracyAnderson, the fitness guru, has a new deal for women’s activewear with Bloch, a provider of technical dance footwear and apparel.
“The collaboration with Bloch is true full-circle moment because dance has always been at the heart of my method,” said Anderson, founder of the Tracy Anderson Method.
“It has been such a wonderful opportunity to work with Tracy Anderson to interpret their unique understanding of body movement into functional and flattering garments,” said David Wilkenfeld, chief executive officer of Bloch, a 90-year-old family business, whose dance shoes have been worn by ballerinas at the Royal Ballet, the American Ballet Theatre, the Bolshoi Ballet and the Australian Ballet, among others.The line is available at tracyanderson.
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