Toyota's New Chairman Refuses to Go With the Flow—and It's Working NewsweekDisruptors
The best executives don't just zig when everyone else zags, they know exactly the right time to zig. That's how the winner of's Auto Disruptor Executive of the Year Akio Toyoda earned this honor.
"We are on a journey—focused on the customer and on market conditions in over 170 countries and regions." Under Toyoda's leadership, Toyota also increased its sports car credibility with partnerships with Subaru and BMW. The two-seat 86 sports car came as Toyota's take on Subaru's BRZ and the reintroduction of the Supra coupe is the product of a partnership with the German automaker. The sport-centric GR Yaris and GR Corolla push the boundaries of what buyers can expect from Toyota even further, taking traditional low-cost commuter cars to a new level.
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