After more than three decades, Toyota's iconic Land Cruiser is making a comeback in North America. The Land Cruiser, which was first introduced in 1958, holds a special place in Toyota's truck heritage.
After more than three decades, Toyota ’s longest-running nameplate, the Land Cruiser , is back and its stronger and greener than ever. It was first introduced in North America in 1958 – even before Toyota officially set up shop in Canada in 1964. Back then, the Land Cruiser was one of only three models sold in Canada. Even though it had cult following, Toyota stopped selling the Land Cruiser in North America in 1989.
The Land Cruiser was originally made in response to a request from the U.S. military and national police reserve for a new four-wheel-drive truck for the Korean War. In the end, Mitsubishi was awarded the contract, but it didn’t stop Toyota. They continued to develop a new utility vehicle focused on off-road driving performance. It didn’t take long to gain a reputation as a reliable, go-anywhere tough SUV.
The 2024 Land Cruiser 1958 is the base retro-inspired model, but it doesn’t come cheap. It starts at $69,290 . That’s significantly less than the Land Cruiser First Edition model. With a price tag of $90,370 , only 290 First Edition models will be available in Canada.
Move up a trim level to the Land Cruiser model and things improve; there’s more technology and nicer appointments inside. Our second trail was harder, climbing rocks, hills and driving through water. The multiterrain select, which automatically adjusts the braking and acceleration depending on the terrain to improve traction, and the multiterrain monitor provide different camera views along the path and improves visibility.
Toyota Land Cruiser North America Comeback Truck Heritage
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