‘Toy Story’ Characters Hit the Gridiron in Disney Bid to Woo Young Viewers to NFL

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‘Toy Story’ Characters Hit the Gridiron in Disney Bid to Woo Young Viewers to NFL
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After working for Walt Disney Co. for decades, Woody, Buzz Lightyear and their “Toy Story” friends have been given new jobs by the large entertainment conglomerate. Characters from the …

will offer an “alternate” version of the proceedings in which fully-animated “Toy Story” figures echo the action of the game, slated to take place in the room of “Andy,” the toys’ original owner in the iconic movies.

On ESPN+, viewers will see sports-network mainstays like Chris Fowler, Dan Orlovsky, Louis Riddick, and Laura Rutledge calling the game. On Disney+, viewers can watch Woody, Buzz, Bo Peep, Bullseye, Bunny, Ducky, Forky, Green Aliens, Jesse, Rex, and Slinky Dog in various game-day antics. The “Toy Story” characters will go though the same paces as the NFL players, thanks to use of next-gen stats and player tracking.

So too will the announcers and other signature sports segments. Drew Carter and Booger McFarland will lay out the action alongside Pepper Persley, a 12-year-old sports journalist who has landed gigs as an WNBA sideline reporter. Duke Caboom, one of the characters from “Toy Story 4,” will attempt a motorcycle jump during a bespoke halftime program.

The “Toy Story” game is the latest attempt to try live programming on a streaming hub, not just the scripted movies and series that viewers can watch at times of their own choosing. Disney had tested a cycle of the long-running ABC program “Dancing With The Stars,” and Netflix recently ran a live stand-up comedy show from Chris Rock.

Big sports outlets continue to examine ways to bring kids and their families to the playing field. Paramount Global plans early next year to offer a separate broadcast of Super Bowl LVIII on the kid-centric Nickelodeon, complete with its own sportscasters,

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