TORONTO — Experts say the entrance of a professional women's basketball team to the Toronto sports landscape creates new opportunities to capitalize on long pent-up demand from local fans.
TORONTO — Experts say the entrance of a professional women's basketball team to the Toronto sports landscape creates new opportunities to capitalize on long pent-up demand from local fans.
Tandy Thomas, a marketing professor at Queen's University's Smith School of Business, says the team's establishment comes at a"critical moment in history" for the growth of women's sports.
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