Toronto software developer starts up stylish side hustle that keeps selling out Toronto
started with something relatively simple and relatable: being homesick during lockdowns. Founder Eunsu Shim's family lives far away - her parents in Korea and her sister in California - and during lockdowns in 2021, she was craving shared family meals with all of them.
"Being homesick and missing my family, I started investing time in looking up ways to make my home more homey with a cozier vibe," Shim tells blogTO. "I wanted to make my home a sanctuary, a safe place."However, she grappled with a problem lots of us face in Toronto: her apartment was too small to redecorate with new furniture. She realized smaller touches would have to perform the big task of enhancing her tiny space.
"I wanted functional home decor that would enhance my living space but I wasn't able to find it," says Shim. And so, Plate Pillows was born. Shim modestly says she actually had no expectations for the project, only introducing it to her close circle and only promoting it through Instagram."I remember being amazed at how our initial posts received 1,000 to 5,000 likes organically," says Shim. "It was absolutely surreal and it wasn't long after our launch that we sold out."
Plate Pillows is kind of what it sounds like: it's a line of plates, bowls, coasters and glasses that feel like cushy pillows for your food, and they also sell mirrors and candles.
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