Vying not only for its first championship, TheTorontoSix strives to win over more fans, sponsors and players in a fast-evolving women’s hockey environment, in which a rival league could pop up as early as next season. 📷 by Tijana_Martin. Read more:
Sami Jo Small, the president of the Toronto Six, has been working 70-hour weeks this season as she tries to elevate the women’s professional hockey franchise.
Most women on the Canadian and U.S. national teams don’t play in the PHF. Many formed the Professional Women’s Hockey Players Association after the Canadian Women’s Hockey League folded in 2019 and have since been playing in a showcase tour in various NHL and junior hockey cities. The PWHPA said its own league may start next season, but has not shared details on timing, salaries or cities.
“We’re open for business and more than willing to work with any player wanting to come to the PHF, but also with the PWHPA as a whole.” The Six signed former University of Wisconsin star forward Daryl Watts this winter to a record contract that will pay her US$150,000 next season – a deal that resounded across women’s hockey circles.
Capturing fans – and their money – is hard work in today’s packed sports marketplace. The Six filled its 1,100-seat home rink inside York University’s Canlan Arena for its opener when sponsor Athleta bought all the tickets so fans could attend for free. Crowds were smaller for other home games, but grew steadily, reaching 1,000 when the reigning Isobel champion Boston Pride visited to end the regular season. Filling 2,600-seat Mattamy for the playoffs is a taller challenge.
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