Toronto needs more money to rename Yonge-Dundas Square

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Toronto needs more money to rename Yonge-Dundas Square
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A sign identifying Yonge-Dundas Square is one many at the landmark public space recently removed as the city prepares to rename the site Sankofa Square.

Mayor Olivia Chow and her allies will dig into the estimated cost to rename Yonge-Dundas Square, as the agency that runs the landmark public space is warning of a half million funding gap on the project.The agency that runs Yonge-Dundas Square is warning it will cost at least $500,000 more than what the city has budgeted to rename the marquee Toronto space to Sankofa Square. The city says funding will have to come from in-kind support or the renaming will need to be scaled back.

The meeting Tuesday will give councillors a chance to discuss a series of options for the rebranding and the public an opportunity to provide feedback. Council voted in December to change the name of the space to Sankofa Square and recommended a host of other landmarks be stripped of the Dundas name over Henry Dundas' connections to the trans-Atlantic slave trade.Toronto city council voted Thursday to rename Yonge-Dundas Square to Sankofa Square in 2024. The new name originates in Ghana and means “reclaiming past teachings that enable us to move forward together,” Here’s what some people said about the change.

Coun. Chris Moise, who represents Ward 13, Toronto-Centre, spearheaded the renaming. The square is overdue for a "refresh" which the city agency should be able to fund itself, he said.New deal, new name for Yonge-Dundas Square and Rob Ford Stadium cap marathon council session"We don't anticipate this will cost taxpayers any money in the rebranding," he said. "People pay to use the square … and there's a fee for that. So, it's cost recovery.

The city's 2024 capital budget for the square includes $105,000 for new signage and $230,000 for marketing, communication and rebranding. Holyday said he made the formal request because the public has a right to know how much is being spent on the rebranding. He's sceptical about claims it isn't using taxpayer-funding, he said.

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