Toronto Blue Jays are putting sponsor ads on their jerseys for the first time ever Toronto TorontoBlueJays BlueJays
NHL jerseys began featuring patches this season, with the Toronto Maple Leafsfor a subtle, yet hilarious, Milk ad. The addition of jersey ads came after the league already began using advertisements on helmets.
The NBA has featured sponsorship patches on their jerseys since the 2017-18 season. Toronto Raptors jerseys currently feature a partnership with Sun Life Financial. “We’re looking for someone that epitomizes the word ,” Shapiro said, according to Davidi. “Is it a brand that is proud to identify with us and that we’re proud to identify with? Is it someone that we truly help, that we truly think we can impact their business and, in exchange for that, know that they’re going to help us impact our business?
“We’re looking for alignment in values, alignment in impact, as well. That could be expanding our partnership with an existing partner. Or it could be with a new partner.”
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