Election material seen so far suggests candidates are using local images and non-blue, neutral branding
have been campaigning with leaflets that barely feature Rishi Sunak or their party branding, with candidates putting their own local images prominently instead, election material shows.
The party is set to distribute a further 2m newsletters to battleground seats in the first week of June, but the material, entitled Your Future, is branded in red and features no images of Sunak. A Labour spokesperson said: “Rishi Sunak has dropped to new depths of unpopularity, with his own campaign headquarters and candidates refusing to put Tory branding on their leaflets.Numerous Conservative MPs have posted pictures of themselves campaigning with leaflets that do not appear to have party branding on them. Much of the material is distributed as newsletters, designed to look neutral and with tiny mentions of the Conservative party.
Opposition party sources said the leaflets appeared to be unusual, but that “we are not underestimating the Tories as they have so much money”.showing that party staff were worried Conservative ministers and MPs had failed to “get behind” campaigning and had refused to knock on doors.It reported that Conservative staff accused MPs of focusing too much on ministerial business in a document accidentally emailed to party MPs by a senior campaigning figure at the Conservative campaign headquarters .
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