Ninja has 2.8 million followers on Mixer, Microsoft’s nascent gaming platform, which Forbes estimates spent $30 million over three years to lure him away from arch-rival Twitch last August.
n the world of professional video games,phenom Tyler “Ninja” Blevins made $17 million last year, enough for first place on inaugural ranking of top-earning gamers, but the 28-year-old pro won less than $100,000 competing. In fact, Ninja didn’t even qualify for the first-ever World Cup, which was held in New York’s Arthur Ashe stadium last July, or its $3 million grand prize. .
The next step? Mainstream celebrity. Ninja, who has been a pro gamer in one form or another since starting with in 2009, is well under way. His visage adorned soft drink cans thanks to an endorsement deal with Red Bull. Adidas has a Ninja sneaker. In the last year he has appeared on , and performed as a guest vocalist on Fox’s . Ninja merchandise—from a graphic novel to his signature headband—can be purchased at Walmart and Target.
The biggest streamers buttress that revenue by collecting directly from their followers, who can “tip” them with direct one-time payments or pay for a premium subscription that the players split with platforms like Amazon’s Twitch and Mixer. At his peak, Blevins made upwards of $500,000 per month, splitting the $4.99 premium fee fans paid to Twitch.
Pro gaming is still the Wild West. There is no government agency overseeing decency on streaming sites and the personalities making the most noise aren’t always peddling the most high-minded material.
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