TOM URBANIAK: Superyachts are not super for Cape Breton

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TOM URBANIAK: Superyachts are not super for Cape Breton
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I hold Destination Cape Breton in high esteem. But I respectfully urge CEO Terry Smith and his colleagues to do some serious reading and ethical reflection ...

I hold Destination Cape Breton in high esteem. But I respectfully urge CEO Terry Smith and his colleagues to do some serious reading and ethical reflection before courting moreis akin to changing Cape Breton’s brand to align with over-the-top excess. It tells the world that, over here, we have no environmental or social values or credentials.

This is not a rhetorical flourish. There are a lot of very bad actors in the “community” of ostentatious superyacht proprietors. Fassler concludes that, “Owning or operating a superyacht is probably the most harmful thing an individual can do to the climate.” Citing the cognitive scientists Nicolas Baumard and Coralie Chevallier, he observes that people “stop cooperating when they see that some are not doing their part.”Unraveling the Politics of Super-rich Mobility: A Study of Crew and Guest on Board Luxury Yachts

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