.TomBrady is teaming up with Danish sunglasses brand Christopher Cloos (theCloosCorp) on a new line of biodegradable sunglasses
, a two-tone pair with steel reinforcing, nods to his childhood home in San Matteo. Offered in various colors and lens hues, they reflect the multiformity that has come to define menswear in 2021. “Some men find that one thing that works, and they stick with it because it’s safe; others are much more exploratory,” explains Brady. “It’s just so much more acceptable these days for men to have fun and change depending on the activity they’re engaging in.
Versatility was one part of the equation, but so was protection. Vigilant when it comes to health and fitness, Brady viewsas an ounce of prevention against UV damage. Having moved to Tampa Bay from Boston upon signing with the Buccaneers last March, he’s had to adjust accordingly to the new climate. “I have worn more sunglasses in the last twelve months than I have in my entire life,” says Brady.
Eco-friendly eyewear is a relatively new concept, and most established brands still rely heavily on plastics and other synthetic materials. The Cloos x Brady collection is made from M49 Mazzucchelli, an Italian bioplastic composed of cellulose acetate that is 100% recyclable. According to the Center for Environmental Law, 99% plastic is made using chemicals sourced from fossil fuel.
For Brady, working with the team at Cloos, who have committed to making the brand's entire product lineup biodegradable, offered the kind of flexibility that leads to innovation. “Sometimes, when you’re working with big companies, it’s hard for them to shift what they’re doing; it can be a bit like moving the Titanic,” says Brady. “To make an environmentally friendly frame and see what can be done was exciting. They’ve made every Cloos pair sustainable, which was important for me.
. Brady credits her with raising his awareness. “[She is] a great mom, great friend, and an incredible woman with so much integrity. She holds our family to a high standard and always encourages me to live the same way and be conscious of so many different things that I wasn’t as aware of when I was younger,” he says. “She’s committed her time and energy to the environment and sustainability, and that has shaped our lives.
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