After years of masking up, a 'smile coach' in Tokyo is helping people get their grins back in a post-pandemic world.
Smile coach Keiko Kawano teaches a man at a smile training course in Tokyo, June 22, 2023. Keiko Kawano's company Egaoiku, or 'Smiling Education', has seen an increase in demand as many people unmask following the easing of COVID-19 safety measures.Long after other countries relaxed masking requirements due to the COVID-19 pandemic, Japan remained diligent and the country's residents continued to wear masks.
Enter Tokyo smile coach Keiko Kawano, a former radio host who says she noticed that her own smile started to fade as her facial muscles weakened. A growing number of people in Japan are signing up for Kawano’s classes, they say, to get their grins back in a post-pandemic world. Kawano believes that because of the prolonged mask wearing, opportunities to smile have declined. As a result, she says, some people have lost confidence in their smiles throughout the pandemic.
“I’ve been wearing a mask during the pandemic, and because of that I notice a great sense of muscle weakness around here,” Hasumi said, gesturing to the area around her smile.Hayashi, too, says he wants to recover his smile muscles through Kawano’s course.
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