I love this! 😍
, the agency behind Toblerone's new look, says that its new identity allows the company"to do things in a more progressive premium way, encouraging uniqueness and celebrating all things triangle".
According to Bulletproof, the new brand identity takes influence from the Toblerone archives. The new wordmark reintroduces some of the lovely quirks from the original Toblerone logo , with its off-centre 'O' and thickened 'E' letter. The new cursive typeface that accompanies the wordmark is inspired by Mr Tobler's original signature, meaning that the whole new look is heavily focused on the chocolate's roots – which I personally think is a nice touch.
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