The image of the Matterhorn mountain peak will soon disappear from the packaging of Toblerone chocolate bars.
reported that Mondelez International Inc., which produces the triangular treat, is changing the design of the mountain depicted on the cardboard wrapper so as not to violate the Swissness Act.Start planning for your weekend with expert recommendations from our team of writers on what to cook, where to dine, and the perfect wine pairing delivered straight to your inbox on Thursday at noon.By clicking on the sign up button you consent to receive the above newsletter from Postmedia Network Inc.
“The packaging redesign introduces a modernized and streamlined mountain logo that aligns with the geometric and triangular aesthetic,” a Mondelez spokesperson told. Toblerone packaging will now read “established in Switzerland,” rather than “of Switzerland.” Under Switzerland’s Swissness Act, passed in 2017, national symbols and Swiss crosses are not permitted on the packaging of products that don’t meet Swissness criteria.
The act stipulates that foodstuffs using Swiss national symbols or claiming to be “Swiss made” must have at least 80% of the product’s raw materials come from Switzerland and 100% for milk and dairy products. Essential work to produce a Swiss made product must also take place in Switzerland. Exceptions are made for raw materials not found in Switzerland, such as cocoa.
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