“The 1990s was a watershed moment that upturned ideals of beauty and fashion,” supermodel Claudia Schiffer says. “Campaigns became a valued part of visual culture and fashion photography was an ‘idealizing vision.’” Keep reading here:
The supermodel discusses the new exhibition and book she helped curate, and what she’s learned after more than 30 years in the industry.No supermodel has risen to the heights of fashion quite like Claudia Schiffer. The German-born super, who was discovered in 1987 by a modeling scout in a Düsseldorf nightclub, has since appeared on over 1,000 magazine covers and campaigns across the globe, for a career that spans more than 30 years.
What was so special about 1990s fashion—from the photographers to the models and stylists—that many people overlook today? It was an honor to work for Helmut. He was one of the first photographers to form a coterie of models with whom he regularly worked. I understood him immediately because he was very German: organized, calm, and collected. Helmut loved women. There are photographers who are more interested in the art of photography, but through Helmut’s photographic lens, women always look beautiful and powerful.
You have also worked with notable women fashion photographers, from Ellen von Unwerth to Corinne Day. Is the experience of working with women photographers different? Does it put you more at ease?
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