To Sway the Unvaccinated, New Tactics Are Tried at Funeral Homes and on Radio Shows

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To Sway the Unvaccinated, New Tactics Are Tried at Funeral Homes and on Radio Shows
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To reach the 20% of eligible Americans without a Covid-19 shot, campaigns try funeral homes and going on radio talk shows to answer questions

Trusted local voices are deployed as broad public health campaign transitions to a more personalized approach in states including Missouri and Oregon

After Merck’s Covid-19 vaccine candidates failed, the drugmaker partnered with rival Johnson & Johnson. WSJ reporter Jared Hopkins takes us behind the scenes, as the first Merck-made shots are released for distribution. Photo: Hannah Yoon/WSJ

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