Can a restaurant membership club save Latin America’s restaurants?
The Stellar Collective is a sort of international dining club, with monthly fees starting now for big perks in the future. Unlike gift cards that merely delay the financial pain, membership sales inject cash into the restaurant industry at no cost later. And unlike fundraisers that rely on charity , the collective offers today’s cash-strapped consumer at least something in return.
Over the past month, the Caviglias, originally from Uruguay, talked with their Latin American clients at restaurant software company Meitre about ways to survive the COVID-19 crisis, a particular challenge for fine dining restaurants whose tasting menus don’t translate to delivery. While there are plans to introduce a premium membership option in the future, the collective aims to capitalize on the public’s immediate urge to help mitigate economic damage.
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