Organisers allocate seats in a variety of ways
about allocating scarce resources. Usually that is done by pricing. If demand for strawberries exceeds supply, prices will rise. Customers may switch to raspberries, or farmers may plant more strawberries. But some markets are more complex.
Other seats are rationed in different ways. The first is chance: the All England Club runs a ballot six months before the tournament each year. Winners get the option to buy a randomly allocated pair of tickets at a price that varies according to the day and court—this year, between £33 and £190. These cannot be resold.
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