Former Turner Sports chief David Levy helped broker the deal for Unrivaled, which will feature 3-on-3 matchups outside of the WNBA season.
Sports is getting into the women’s basketball business, cutting a multi-year rights deal with the new women’s 3-on-3 basketball league Unrivaled. TNT parent company Warner Bros. Discovery is also making an investment in the league, giving it equity.
“The history they have with basketball is second to none,” Unrivaled president Alex Bazzell says in an interview with“Media rights is the end goal for every league, not just a startup League, that that’s what pays the bills the most,” he adds.has been seeking whatever sports rights it can get, with its NBA future very much uncertain.
Unrivaled, meanwhile, is betting that TNT Sports, with its long history televising basketball games and its prowess developing shoulder programming like can help grow the league, with studio shows and digital content. “They get to help story tell outside the games… they have Bleacher Report and House of highlights under that umbrella,” Bazzell adds. “Hundreds of millions of social followers for us, that’s an additional way to tap into a fan base that we’re trying to garner so aside from just the dollars of investment, it was more about the alignment of the long term growth of this property, not just looking at this as a transactional partnership, but more of a everyone rowing in the same direction.
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