EXCLUSIVE: Timothée Chalamet is the new face of Chanel's men’s fragrance.
. When we meet on a drizzly spring morning in New York, he’s ensconced in a squishy black leather armchair and dressed in all black—Nike tee, workwear pants, Craig Green sneakers—and his gently mussed, side-parted curls are undeniably the main event. “You’re actually the first person to ask me about my hair. What’s the secret?” he repeats, bemused by my opener. “There really isn’t one.
If Chalamet has his French father to thank for his laissez-faire curls, then he owes his nose for fragrance to his American grandmother. “I remember her giving my sister—I think it was for my sister’s birthday—and she had this little Chanel purse too,” he says of his late grandmother, who lived in the same Hell’s Kitchen apartment building Chalamet grew up in. “She was a very, very elegant lady in the best sense of the word—subtly elegant and not for show.”.
This afternoon, the 27-year-old actor will have his first big moment as the new face of Chanel’s men’s fragrance. Though the atmosphere in this photo studio in Midtown is relatively subdued, the frenzy around the campaign is already bubbling over. Later in the week, paparazzi pictures of Chalamet filming the Martin Scorsese–directed fragrance spot will be all over the tabloids. Not sincein 2004 has a campaign been as highly anticipated.
Chalamet is coming off a long run of exciting film projects of his own. The second installment of the blockbusterPaddington fame, in which the actor plays the titular kooky and much-beloved chocolatier. “To work on something that will have an uncynical young audience, that was just a big joy. That's why I was drawn to it,” he says. “In a time and climate of intense political rhetoric, when there’s so much bad news all the time, this is hopefully going to be a piece of chocolate.”
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