Tim Hortons launches 'Biebs Brew' coffee with Justin Bieber
Tim Hortons said the beverage is inspired by his “slight sweet tooth” and “love for hints of delicious vanilla flavouring in his coffee.”
“With just one post he reaches so many millions of people,” Shah said. “It's just so much more productive than advertising on a billboard.” “We had lineups outside of restaurants,” said Hope Bagozzi, chief marketing officer for Tim Hortons. “Kids would go on their lunch hour from school and be lined up around the building.”
While the collaboration did “over index with a younger guest” customers of all ages scooped up the Timbiebs products, Bagozzi said. At the time, the company said guests could enjoy the beverage various ways, including with “smooth and velvety Vanilla Cream.” It's unclear how that flavour is different from the new French vanilla-flavoured Biebs Brew.
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