Tim Hortons: RBI CEO discusses challenges facing the brand in Canada - BNN Bloomberg

Restaurant Brands International Chief Executive Officer Jose Cil said its Tim Hortons brand faces a number of headwinds.

Despite improvements in profit and Canadian sales, Cil said he sees a number of macroeconomic challenges for the Tim Hortons business.

Increases in inflation and interest rates could adversely impact the company if it and its franchises are not able to increase prices, according to the earnings release. Cil said the company looks at figures from the Canadian consumer price index when determining price points, which he said has hovered just under seven per cent for several quarters. As such, he said the company’s prices have had to rise in proportion to the input cost it faces.

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