Tim Cook has 5 go-to words for controlling the narrative at Apple: 'The way I see it' (via inc)
know how they're going to answer questions about their company's products, financials, or vision. They don't ramble or give convoluted responses. They use words that are precise and assertive. And there are few leaders who do it better than Apple CEOIf you're an entrepreneur, small-business owner, or the CEO of a Fortune 500, most people don't understand your company as well as you do.
Cook bridged from the iPhone to the broader picture by reframing the conversation with these five words.
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