McDonald’s has a new AI ordering system and, well, some customers are *not* lovin’ it.
The move followed McDonald’s 2019 acquisition of Apprente, a startup that built conversational agents to automate voice-based ordering, which can do so in multiple languages. McDonald’s calls this plan “Accelerating the Arches,” aiming for strides forward in its digital and delivery spaces in addition to the drive-thru.
A representative for McDonald’s did not immediately respond to TODAY.com’s request for comment on this story. “This McDonald’s robot is wild,” reads the on-screen text, as the screen tallies a total of 28 orders of Chicken McNuggets for hundreds of dollars while the girls in the video beg it to stop through snorts of laughter.
People on social media have been debating the merits of implementing AI technology in fast-food drive-thrus, with most commenters under these videos against the idea.
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