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Ads for a documentary about controversial billionaire Elon Musk have reportedly been banned from both TikTok and X but, after brief delays, are now running on YouTube and Meta's social media platforms.
Ads for a documentary about controversial billionaire Elon Musk have reportedly been banned from both TikTok and X but, after brief delays, are now running on YouTube and Meta's social media platforms.
The audio version of this article is generated by AI-based technology. Mispronunciations can occur. We are working with our partners to continually review and improve the results. Elon Musk, CEO of Tesla and SpaceX, attends the Viva Technology conference in Paris, on June 16, 2023.
Ads for a documentary putting a critical lens on controversial billionaire Elon Musk have reportedly been banned from both TikTok and X but, after brief delays, are now running on YouTube and Meta's social media platforms.indie distributor Bleecker Street was rejected by all four companies when it attempted to buy ads on the platforms for the film. YouTube, TikTok and Meta — parent company to Facebook and Instagram — reportedly blamed its "political content" while X, which Musk owns, did not comment.
A spokesperson for Meta told CBC News on Monday that the ads "were rejected in error and have been restored," without elaborating. Elon Musk is shown in a still from Alex Gibney's documentary Musk. TikTok does not permit paid political ads, and Meta restricts them in some regions such as the European Union.
YouTube allows political ads with transparency disclosures, and X permits them in regions including the U.S. Musk's political profile rose sharply when he campaigned for U.S. President Donald Trump's re-election in 2024 and ultimately joined his administration as head of the budget-slashing Department of Government Efficiency. He has since left the administration, but remains a divisive and outspoken figure.
's trailer includes brief clips from his appearances on the campaign trail, it's unclear how this would qualify it as the type of campaign ads covered by platforms' restrictions. One of the topics of the film is how the richest man in the world has allegedly aimed to control conversation online — digging into his purchase of Twitter, now X, and allegations that Musk, despite his free-speech stylings, may have used his Starlink satellites to improperly influence the 2024 election.
After YouTube and Meta said they had OK'd the ads, director Alex Gibney said the "public pressure worked.
"from a Musk press release about his acquisition of Twitter, in which he stated "free speech is the bedrock of a functioning democracy, and Twitter is the digital town square where matters vital to the future of humanity are debated. " "Will X allow ads for the trailer for my film 'Musk,' about the self-proclaimed 'free-speech absolutist? '" he wrote. Gibney poses for a photo during the 83rd edition of the Venice Film Festival in Venice, Italy, on Sept. 9.
Since 2023, when Gibney announced his intent to make the film, Musk has consistently called it a "hit piece.
"the wake of the film’s debut at the Venice Film Festival earlier this month. He also reportedly threatened the production with legal action over its insinuations about the Starlink satellites.a “damning” portrayal of Musk that left the reviewer “terrified at how much money and power he’s accrued,” while the trade paperElon Musk's SpaceX has revealed plans to go public with what is expected to be the largest initial public offering in Wall Street history.
As the majority shareholder, the world's richest man could, through the offering, become the first-ever trillionaire. Alexandra Mae Jones is a senior writer for CBC News based in Toronto. She has written on a variety of topics, from health to pop culture to breaking news, and previously reported for CTV News and the Toronto Star. She joined CBC in 2024.
You can reach her at alexandra.mae.jones@cbc.caJustice Department under Trump asks EU to scrap $137M US fine for Elon Musk's X
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