TORONTO — In the halls of Parliament, TikTok is banned from civil servants' phones as the government grapples with allegations of foreign interference. But on Canada's red carpets and in sports arenas, the popular social media platform is still welcome. The video-sharing app has served as the official voting platform for the Juno Awards' fan choice award, livestreamed the Osheaga music festival in Montreal and even emblazoned its logo across the helmets of Toronto Maple Leaf players for the last
TORONTO — In the halls of Parliament, TikTok is banned from civil servants' phones as the government grapples with allegations of foreign interference. But on Canada's red carpets and in sports arenas, the popular social media platform is still welcome.
The moves stemmed from concerns that data the app owned by Beijing-based ByteDance collects on users could end up in the hands of the Chinese government, or that the platform could be used to push misinformation on users to influence the public in pro-China ways. The thinking, he said, may be this: "We're going to be at all the cultural events you think of so that we are regular, we are mainstream, we're not some something outside the normal. We are part of regular culture in Canada, for sure.""They're trying to say, 'Maybe don't pay attention to these other news stories you might be seeing,'" said Lachman.
But the deals also have something equally lucrative for TikTok: access to wealthy crowds, including people who may control corporate advertising budgets.
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