I'm an entrepreneur, founder, and writer. I've raised seed and series A funds, built websites and apps, and written a science fiction novel. After five years of full-time tech journalism (plus founding a research division) at VentureBeat, I started my own consultancy. But since I can't not write, I became a Forbes contributor.
in India, and not even available in China, but in February TikTok was the highest-earning app in the world. And it wasn’t even close: TikTok’s $189 million in revenue almost doubled the next-most-profitable app, YouTube, which only reached $111 million.In what is starting to be a bit of a broken record, TikTok was also the highest earning app in January and December of 2023, according to mobile analytics vendors AppFigures. And November and September, too.
The upshot from this report: people are buying a lot of coins on TikTok. TikTok has tapped into tipping much more effectively than Facebook, Twitter, Snap, or even Instagram, andOne Of The Best Shows Ever Made Lands On Netflix Today For The Very First TimeTikTok’s revenue is down slightly, but so were all global mobile revenues, says Ariel Michaeli, CEO of AppFigures.
“TikTok was the highest-earning app in the world in February. Our estimates show it commanded $189M of net revenue from the App Store and Google Play,” Michaeli says. “A smidge lower than January, but not enough to worry.” Global revenue for the top 10 in-app earners was $728 million in February, he added, down 3% from January’s $748 million.As the United States government continues to try to force a sale of the Chinese-owned app in 2024, TikTok just keeps printing money. The question, however, is whether all this negative governmental attention will eventually have an impact both on the key talent at TikTok or on American users of the app, who are likely responsible for the lion’s share of the revenue.
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