TikTok is testing age restrictions for younger users' recommendations
TikTok is beginning to test ways to age-restrict some types of content in its app amid a push to beef upfor teens. The work is in an early stage, but the company says the goal is to shield younger users from mature content or other potentially inappropriate videos.
TikTok, like other social media apps, has recently faced increased scrutiny for how it handles user safety, particularly for children and younger teens. At alast fall, the company’s VP of Public Policy hinted that the app was working on new ways “to enjoy content based on age appropriateness.” Now, the company has shared a few more details of what that may look like.
TikTok, long known for its eerily precise recommendation algorithm, is working on features that would be able to classify content based on “content maturity and thematic comfort zones,” according to Tracy Elizabeth, TikTok’s global issue policy lead. “When the system is fully launched, content that we've identified as containing overtly mature themes could be restricted from teens,” she said during a briefing with reporters.
Elizabeth didn’t elaborate on how the company was determining a video’s maturity level, saying the work was in an “innovation phase.” But she said it could eventually resemble the ratings used for film, television and video games. “We know that there’s family-ish content, there’s teen-ish content, there’s adult-ish content,” she said. “What we’d like to do is … say ‘here you go: you can pick for yourself what is that category that you feel most comfortable with.
While TikTok is now running a small test of the age restrictions, it could still be some time before the features are widely available, and Elizabeth noted they are still taking shape. “A lot of this we haven’t fully decided how we’re going to do it,” she said.
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