TikTok is experiencing the fastest rate of growth among Canadians, but is also the least trusted social media platform in the country, a new report said.
The research published Thursday by Toronto Metropolitan University showed the short video app has nearly tripled its reach since 2019 with 29 per cent of survey respondents on the app, up from 10 per cent.
Meanwhile, Twitter courted its own controversy with Elon Musk, who took over the app last year, rapidly see-sawing on policy matters and angering advertisers and users. Concerns about the app largely stem from the fact that its parent company ByteDance is based in China, where laws allow the country to demand access to user data.
Trust in the three tech companies was far lower than in corporate and media brands such as Canadian Tire, CBC/Radio-Canada, CTV, Tim Hortons, the Globe and Mail, Loblaws, Bell Canada and Shell, as well as international giants including Google, Wikipedia, Microsoft and Apple. The research said 42 per cent had low trust in Facebook, up from 37 per cent a year prior. Some 40 per cent per cent had low trust in Twitter, up from 31 per cent in 2021.People in Canada reported relatively frequent exposure to online hate speech, though the proportion reporting that they see hate speech online at least a few times per month fell from 48 per cent in 2019 to 41 per cent in 2022.
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