TikTok is cultivating an emerging class of musical artists, particularly rappers, who are using the platform to promote their music:
an emerging class of musical artists, chiefly rappers, who are using the platform to promote their music, per The Ringer. When their songs catch on among users, they can go viral across the app, spurring a wave of content creation from among TikTok's largely teen legion — and even propel the artists to fame.TikTok is becoming a promotional and kingmaking vehicle that can surface and boost emerging talent.
The most famous recent instance of this chain reaction has been Lil Nas X, a rapper whose country trap song"Old Town Road" TikTok users sampled in 15-second challenge videos. Excitement around the song eventually spilled over from the app and drove the song to the No. 1 spot on the Billboard Hot 100 chart. Lil Nas X now has 44.1 million monthly listeners on Spotify, and the original"Old Town Road" has racked up 358.
But even if TikTok can help an emerging musical talent to go viral and find audience, it's unlikely that being a TikTok star is the end game for musical talent. Once they achieve viral fame on TikTok, many are likely to distribute their songs to other platforms like Spotify and YouTube where they can gain greater real-world traction.
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