Thunder Bay-based rideshare app Uride looks to further growth

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Thunder Bay-based rideshare app Uride looks to further growth
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Uride, developed by Cody Ruberto, has now provided one million rides since its inception in 2017.

Ruberto came up with the idea after a night out with friends, when he observed people waiting in long lineups for taxis, and realized there was a need for more service. "People would often wait over an hour to get a ride home. It could be three to four hours if it was a holiday." "We've really just scratched the surface. There are small communities around the world that really don't have access to reliable transportation. We're excited but we've got a lot of work ahead of us."

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