I use behavioral science to figure out why we do what we do — especially when it comes to poor health decisions.
We all want to be healthier, but let's face it: Making good health choices is difficult for many. But the performance boosts we get when we're feeling good should be a strong incentive to start making those lifestyle changes. For example, Gallup reports that lower well-being is linked to an estimated
John Hancock's tactics to help people live longer and better are backed by behavioral science, and you can use them, too, to boost longevity. Longevity is something John Hancock knows well."We had a claim not too long ago where the client had been a client for 99 years. His parents bought him a policy on his first birthday, and he died shortly after his 100th birthday. Who else has relationships with customers that last 100 years?" says Brooks.
Therefore, if you're looking to make a change, you first need to have an honest conversation with yourself about what's holding you back."One of our mottos is making the right choice the easy choice," says Brooks. The science agrees: One of the easiest ways to do this is to remove temptation before it has a chance to lure you into the proverbial behavioral dark side.
"Policyholders can claim a free Apple Watch, and if they hit their activity goals for the month, they pay nothing. If they don't hit their goals, they pay 1/24 of the retail cost of the watch back over the next 24 months," says Brooks.
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