As October comes to a close, small businesses around the world face the compounding pressures of the end of the year and the beginning of the holiday season.
With the right planning, businesses can finish 2021 with strong performance and minimal stress. Here are three tips from small business owners on how to have a successful fourth quarter. , one of the keys to a strong fourth quarter is to take stock of your current sales figures and compare them to what you did in previous years and to where you are compared to your goals for the year.
“As a scaling small business, using historical data to plan towards Christmas allows us to predict success based on repeat behaviors and structure a precise plan to achieve our goals,” says Stephanie Adu-Mudikongo, the Founder and CEO of, an affordable luxury beauty brand serving customers in Ghana and Nigeria.
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